Freelance Shopify developer who designs the storefront too. Custom themes, Liquid development, store migration and the conversion work that moves revenue. From $24/hour.
I build Shopify storefronts end to end - design and Liquid development by the same person, from $24 per hour. That covers custom theme builds, theme customisation, migrations from WooCommerce or other platforms, and the product-page and checkout work that actually affects revenue.
Shopify work splits into two very different jobs that are usually sold as one: making the store look right, and making it sell. The first is theme work. The second is merchandising, page structure and speed.
I do both, which means I will also tell you when you do not need what you think you need.
Most stores are better served by a well-chosen paid theme, customised properly. It gets you most of the way for a fraction of the cost and stays easier to maintain through Shopify platform updates.
A custom theme earns its cost when your merchandising is genuinely unusual, when the brand needs something no theme expresses, or when you have outgrown theme settings. Recommending a custom build when a customisation would do is an easy way to double an invoice, and I would rather keep the client.
The product page carries most of the weight: image quality and order, how variants are selected, where price and delivery information sit, how reviews and trust signals are placed.
Then collection pages and filtering, because a shopper who cannot narrow 200 products to the 6 they want leaves. Then cart and checkout friction. I work in that order rather than spreading effort evenly across the site.
Ecommerce traffic skews mobile and often arrives on a poor connection from an ad click. Every app adds script weight, and a store carrying a dozen apps is usually carrying a serious performance problem.
I audit app usage as part of any build, remove what is not earning its weight, and keep image delivery tight. On a storefront, performance work is conversion work.
Theme customisation typically runs one to two weeks; a custom theme build runs three to six. At $24 per hour or $900 per week, most customisation projects land in the low thousands and custom builds higher, depending on template count.
Yes. Migration covers products, collections, customers and orders, plus the URL redirects that preserve your existing search rankings - the step most migrations skip and then regret when traffic drops.
Yes, and that is the main reason to hire me rather than a developer alone. The storefront you approve is the storefront that ships, because the same person does both.
That is part of the work, not an add-on. I audit installed apps for script weight, lazy-load non-critical assets and keep images tight, because mobile storefront speed is directly a conversion issue.
Full Time Contract Available. Tell me about your project, your timeline and your budget, and I’ll reply with an approach and a rate.
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