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Low-fidelity wireframes and information architecture that settle layout, hierarchy and flow early - when changes are still cheap.

Wireframes are the cheapest place to be wrong. Agreeing structure before visual design saves rounds of revision later.

I produce clear, annotated wireframes covering the key screens and how they connect, so everyone agrees what goes where and why before colour and type enter the conversation.

Why structure comes first

Changing a wireframe takes minutes. Changing a finished high-fidelity screen set takes days, because every change ripples through spacing, states and components. Settling structure first is not a formality - it is the single biggest lever on how long a project takes.

Wireframes also make feedback better. When there is no colour or imagery to react to, stakeholders talk about what the page needs to do, which is the conversation worth having at that stage.

Information architecture

For anything larger than a few pages, the wireframing stage includes the information architecture: what content exists, how it groups, what the navigation model is, and what each screen is responsible for.

Getting this wrong is expensive and hard to notice until users cannot find things. Getting it right makes every later design decision easier.

What wireframes look like from me

Deliberately plain: greyscale, real content where it exists, placeholder text only where it does not, and annotations explaining intent and behaviour. Interactive where it helps - a clickable wireframe is often the fastest way to expose a flow problem.

Wireframe Design - common questions

Why not skip wireframes and go straight to visual design?

Because structural changes are far more expensive once visual design exists. A wireframe takes minutes to change; a finished high-fidelity screen set takes days. Wireframing first typically shortens the overall project.

Do wireframes include real content?

Wherever it exists, yes. Real headings and labels expose length and hierarchy problems that placeholder text hides, so I use actual content whenever you can supply it.

All questions

How it works

How a wireframe design engagement actually runs, start to finish.

Step 01

Inventory

List the content and functionality each screen must carry.

Step 02

Structure

Organise it into a hierarchy and a navigation model.

Step 03

Sketch

Produce annotated wireframes for the key screens.

Step 04

Review

Iterate quickly until the structure is agreed.

Figma

Shopify

WordPress

Elementor

Next.js

React

Astro

Strapi

Payload

Sanity

TypeScript

Tailwind CSS

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What clients say about
working with me

  • 100% Automation · Design + Development · Shopify · WordPress · Headless · Next.js · React · Astro · SEO · Digital Marketing

Full Time Contract Available. Tell me about your project, your timeline and your budget, and I’ll reply with an approach and a rate.

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