
- ClientBrothers Cleaners
- Year2025
- RoleUI/UX & Web Designer
- CategoryWeb Design
The challenge
Trades sites compete on trust and convenience. The design needed to prove experience, make what is included obvious, and let a visitor book online without a phone call.
What I did
I led with a friendly, confident hero and an online booking form right on the first screen, backed it with an experience statement and a clear "what’s included" list, and kept a call-to-book option visible for people who prefer the phone.
The outcome
A trades site that proves experience, makes the service scope clear, and lets a visitor book online or call - whichever they prefer - without friction.
Book online, or call - their choice
Trades customers split between those who book online and those who want to phone. Putting booking on the first screen and keeping a call option visible serves both without forcing a channel.
Proof and scope up front
Years of experience and a clear "what’s included" list answer the two questions a trades customer has - are they any good, and what do I get - before they stop a booking.







