- ClientRendamo
- Year2025
- RoleUI/UX & Web Designer
- CategoryWeb Design
The challenge
Holding companies struggle to explain themselves: several arms, one identity. The site had to present brands, consulting and studios as parts of a single, confident story and route each audience to the right place.
What I did
I built a clean, confident layout with a clear narrative - who they are, what the arms do, and the proof - using consistent styling across all three arms so they read as one company. Floating labels and people-led imagery keep it human.
The outcome
A group site that unifies three arms into one coherent story, with consistent styling and clear routes into brands, consulting and studios.
Making a multi-arm company feel like one
The risk with a group brand is looking like three websites stitched together. One type system, one palette and one narrative voice make the arms read as a single, confident company.
A clear route for each audience
A brand partner, a consulting client and a studio client want different things. The structure gives each a clear path without fragmenting the identity.
